Paperback
ISBN: 978-0-7295-1267-1
ISBN-10: 0-7295-1267-3
Thomson Learning · 1992
| See also (possibly by other authors): | ||
| 1996 | Paperback | Marketing Planning and Strategy |
| 1992 | Hardcover | Marketing Planning and Strategy |
| 1985 | Hardcover | Marketing Planning and Strategy |