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by Richard SchmalenseeHardcover
ISBN: 978-0-7204-3180-3 ISBN-10: 0-7204-3180-8 North Holland Publishing · 1972 |
| See also (possibly by other authors): | ||
| 2015 | Paperback | The Economics of Advertising (Routledge Library Editions: Advertising) |
| 2013 | Hardcover | The Economics of Advertising (RLE Advertising) (Routledge Library Editions: Advertising) |