| 
by Richard SchmalenseeHardcover 
 
 
 ISBN: 978-0-7204-3180-3 ISBN-10: 0-7204-3180-8 North Holland Publishing · 1972  | 
| See also (possibly by other authors): | ||
| 2015 | Paperback | The Economics of Advertising (Routledge Library Editions: Advertising) | 
| 2013 | Hardcover | The Economics of Advertising (RLE Advertising) (Routledge Library Editions: Advertising) |