by Philip Kotler
Paperback
details (USA).
(see also: eBook (Kindle))
details (UK).
(see also: eBook (Kindle))
details (Germany).
(see also: Kindle Ausgabe)
details (Canada).
(see also: eBook (Kindle))
ISBN: 978-0-684-86047-3
ISBN-10: 0-684-86047-3
Simon & Schuster Ltd · 2001