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by: Jean-Claude Larreche · Hubert GatignonPaperback 
 
 
 ISBN: 978-0-538-88089-3 ISBN-10: 0-538-88089-9 South-Western College Pub · 1997  | 
| See also: | ||
| 1998 | Paperback | Markstrat3: The Strategic Marketing Simulation | 
| 1998 | Hardcover | Markstrat3: The Strategic Marketing Simulation |