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by: Hamish Pringle · Marjorie ThompsonHardcover details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-0-471-98776-5 ISBN-10: 0-471-98776-X Wiley · 1999 |
| See also: | ||
| 2001 | Paperback | Brand Spirit: How Cause Related Marketing Builds Brands |