The Business Marketing Course: Managing in Complex Networks

Marketing

by: David Ford · Pierre Berthon · Stephen J. Brown · Lars-Erik Gadde · Håkan Håkansson · Peter Naudé · Thomas Ritter · Ivan Snehota

Paperback

ISBN: 978-0-471-87722-6

ISBN-10: 0-471-87722-0

Wiley · 2001

See also:
2006PaperbackThe Business Marketing Course: Managing in Complex Networks