Marketing 3.0: From Products to Customers to the Human Spirit

Marketing

by: Philip Kotler · Hermawan Kartajaya · Iwan Setiawan

Hardcover

ISBN: 978-0-470-59882-5

ISBN-10: 0-470-59882-4

Wiley · 2010

See also (possibly by other authors):
2010HardcoverMarketing 3.0: From Products to Customers to the Human Spirit