Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Influencers

by Idil M. Cakim

Hardcover

details (USA).

details (UK).
(see also: Unbound)

ISBN: 978-0-470-44255-5

ISBN-10: 0-470-44255-7

Wiley · 2010