The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

Looming

by: John Gerzema · Edward Lebar

Hardcover

ISBN: 978-0-470-18387-8

ISBN-10: 0-470-18387-X

Jossey-Bass · 2008
See also:
2016MP3 CDThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
 DigitalThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
 Unknown BindingThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
 Digital DownloadThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It