The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

by: Jung Kee Hong · You-il Lee Hardcover details (UK). (see also: eBook (Kindle)) details (USA). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) ISBN: 978-0-415-82864-2 ISBN-10: 0-415-82864-3 Routledge · 2014