Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)

by: Zuohao Hu · Xi Chen · Zhilin Yang

Paperback

ISBN: 978-0-367-51666-6

ISBN-10: 0-367-51666-7

Routledge · 1. April 2020

See also:
2016HardcoverResearch Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)