Frugal Innovation and the New Product Development Process: Insights from Indonesia (Routledge Advances in Management and Business Studies)

Innovation

by: Stephanie B.M. Cadeddu · Jerome D. Donovan · Cheree Topple · Gerrit A. de Waal · Eryadi K. Masli

Hardcover

ISBN: 978-0-367-02931-9

ISBN-10: 0-367-02931-6

Routledge · January 2019