The Social Psychology of Consumer Behaviour (Applying Social Psychology)

Behaviour

by: Richard Bagozzi · Zynep Gurhan-Canli · Joseph Priester

Hardcover

ISBN: 978-0-335-20723-7

ISBN-10: 0-335-20723-5

Open University Press · 2002

See also:
2002PaperbackThe social psychology of consumer behaviour (Applying Social Psychology)