The Social Psychology of Consumer Behaviour (Applying Social Psychology)
by:
Richard Bagozzi
·
Zynep Gurhan-Canli
· Joseph Priester
Hardcover
details (
UK
).
ISBN: 978-0-335-20723-7
ISBN-10: 0-335-20723-5
Open University Press
· 2002
See also:
2002
Paperback
The social psychology of consumer behaviour (Applying Social Psychology)