Marketing Management
by:
Alain Jolibert
·
Pierre-Louis Dubois
·
Hans Muhlbacher
Hardcover
details (
UK
).
ISBN: 978-0-333-77318-5
ISBN-10: 0-333-77318-7
Palgrave Macmillan
· 2005
See also:
2006
Paperback
Marketing Management: A Value Creation Process