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by: William G. Zikmund · Barry J. BabinPaperback
ISBN: 978-0-324-32087-9 ISBN-10: 0-324-32087-6 South-Western College Pub · 2006 |
| See also: | ||
| 2012 | Paperback | Essentials of Marketing Research |
| 2012 | Paperback | Essentials of Marketing Research, International Edition (with Qualtrics Printed Access Card) |