Marketing: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac)

by: William G. Zikmund · Michael d'Amico Hardcover details (USA). details (United Kingdom). (see also: Unbound) ISBN: 978-0-324-11287-0 ISBN-10: 0-324-11287-4 South-Western College Pub · 2000