by: Gary L. Lilien · Arvind Rangaswamy
Paperback
ISBN: 978-0-321-04643-7
ISBN-10: 0-321-04643-9
Prentice Hall · 1998
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by: Gary L. Lilien · Arvind RangaswamyPaperback
ISBN: 978-0-321-04643-7 ISBN-10: 0-321-04643-9 Prentice Hall · 1998 |
| See also: | ||
| 1999 | Paperback | New product and brand management: Marketing engineering applications |