Consumer Behavior and Managerial Decision Making

Behavior

by Frank R. Kardes

Hardcover

ISBN: 978-0-321-00199-3

ISBN-10: 0-321-00199-0

Addison-Wesley · 1998

See also:
2003TaschenbuchConsumer Behavior and Managerial Decision Making: International Edition (Pie)
2001HardcoverConsumer Behavior and Managerial Decision Making (2nd Edition)