European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe

Advertising

by Rein Rijkens

Hardcover

ISBN: 978-0-304-31796-7

ISBN-10: 0-304-31796-9

Cengage Learning EMEA · 1992

See also:
1993PaperbackEuropean Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe