European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe
by
Rein Rijkens
Hardcover
details (
UK
).
ISBN: 978-0-304-31796-7
ISBN-10: 0-304-31796-9
Cengage Learning EMEA
· 1992
See also:
1993
Paperback
European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe