Communication and Persuasion: Psychological Studies of Opinion Change,
by
Carl Iver, Hovland
Textbook Binding
details (
USA
).
ISBN: 978-0-300-00573-8
ISBN-10: 0-300-00573-3
Yale Univ Pr
· 1953
See also (possibly by other authors):
1953
Paperback
Communication and Persuasion; Psychological Studies of Opinion Change