Communication and Persuasion: Psychological Studies of Opinion Change,

Psychological

by Carl Iver, Hovland

Textbook Binding

ISBN: 978-0-300-00573-8

ISBN-10: 0-300-00573-3

Yale Univ Pr · 1953

See also (possibly by other authors):
1953PaperbackCommunication and Persuasion; Psychological Studies of Opinion Change