by: Philip Kotler · Gary Armstrong
Paperback
details (UK).
(see also: Loose Leaf)
details (USA).
(see also: Loose Leaf)
details (Germany).
(see also: Loseblattsammlung)
details (Canada).
(see also: Loose Leaf)
ISBN: 978-0-273-75250-9
ISBN-10: 0-273-75250-2
Pearson Education · 2011