Principles of Direct and Database Marketing

Marketing

by Alan Tapp

Hardcover

ISBN: 978-0-273-62717-3

ISBN-10: 0-273-62717-1

Financial Times/ Prentice Hall · 1998

See also:
2008PaperbackPrinciples of Direct and Database Marketing
2004PaperbackPrinciples of Direct and Database Marketing
2001PaperbackPrinciples of Direct and Database Marketing