Contemporary Perspectives on Strategic Market Planning
by:
Roger A. Kerin
·
Vijay Mahajan
·
P. Rajan Varadarajan
Paperback
details (
USA
).
ISBN: 978-0-205-12301-8
ISBN-10: 0-205-12301-5
Allyn & Bacon
· 1990
See also:
1990
Taschenbuch
Contemporary Perspectives on Strategic Market Planning