Contemporary Perspectives on Strategic Market Planning

Contemporary

by: Roger A. Kerin · Vijay Mahajan · P. Rajan Varadarajan

Paperback

ISBN: 978-0-205-12301-8

ISBN-10: 0-205-12301-5

Allyn & Bacon · 1990

See also:
1990TaschenbuchContemporary Perspectives on Strategic Market Planning