Principles of Modern Marketing
by:
Stewart W. Husted
·
Dale L. Varble
·
James Rolf Lowry
Hardcover
details (
USA
).
ISBN: 978-0-205-11575-4
ISBN-10: 0-205-11575-6
Allyn & Bacon
· 1989
See also:
1988
Paperback
Principles of Modern Marketing