The CRM Handbook: A Business Guide to Customer Relationship Management

by Jill Dyché

Paperback

details (USA).
(see also: eBook (Kindle))

details (UK).
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details (Germany).
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details (Canada).
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ISBN: 978-0-201-73062-3

ISBN-10: 0-201-73062-6

Addison-Wesley Professional · 2001