Strategic Marketing: Theory and Applications for Competitive Advantage

Competitive

by: Prof Pierre Joubert · Prof Michael Goldman · Dr Sean McCoy · Prof Frikkie Herbst · Ms Adri Jonker · Prof Johan Strydom · Mr Hennie Visser · Mr Kosie de Villiers

Paperback

ISBN: 978-0-19-904493-1

ISBN-10: 0-19-904493-7

OUP Southern Africa · 2014

See also (possibly by other authors):
2009PaperbackStrategic Marketing: Theory & Applications for Competitive Advantage