Principles of Marketing, Fourth Canadian Edition

Principles

by: Philip Kotler · Gary Armstrong · Peggy H. Cunningham

Hardcover

ISBN: 978-0-13-679267-3

ISBN-10: 0-13-679267-7

Prentice Hall Canada · 1998

See also:
2013HardcoverPrinciples of Marketing, Ninth Canadian Edition (9th Edition)
2011HardcoverPrinciples of Marketing 8th Canadian Edition
2007HardcoverPrinciples of Marketing, Seventh Canadian Edition
2004HardcoverPrinciples of Marketing, Sixth Canadian Edition