BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)

Marketing

by Randall G. Chapman

Paperback

ISBN: 978-0-13-597451-3

ISBN-10: 0-13-597451-8

Prentice Hall · 1996

See also:
1994PaperbackBrandmaps: The Competitive Marketing Strategy Game
1992PaperbackBrandmaps: The Competitive Marketing Strategy Game