Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

Customers

by V. Kumar

Hardcover

ISBN: 978-0-13-235221-5

ISBN-10: 0-13-235221-4

Wharton School Publishing · 2008

See also:
2008PaperbackManaging Customers for Profit: Strategies to Increase Profits and Build Loyalty (paperback)