| 
by KOTLERTaschenbuch 
 
 ISBN: 978-0-13-096190-7 ISBN-10: 0-13-096190-6 Pearson Higher Education · 1998  | 
| See also: | ||
| 2001 | Hardcover | Principles of Marketing, Canadian Edition | 
| 2000 | Hardcover | Principles of Marketing | 
| 1998 | Paperback | Principles of Marketing, Eighth Edition (Instructor's Resource Manual) | 
| 1995 | Paperback | Principles of Marketing | 
| 1994 | Paperback | The Principles of Marketing |