Getting motivated by Ernest Dichter: The secret behind individual motivations by the man who was not afraid to ask 'Why?'

by Ernest Dichter Hardcover details (UK). (see also: eBook (Kindle)) details (USA). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) ISBN: 978-0-08-023687-2 ISBN-10: 0-08-023687-1 Pergamon · 1979