Global Marketing: Contemporary Theory, Practice, and Cases

Marketing

by: Ilan Alon · Eugene Jaffe

Paperback

ISBN: 978-0-07-802927-1

ISBN-10: 0-07-802927-9

McGraw-Hill/Irwin · 2012

See also:
2016PaperbackGlobal Marketing
2016HardcoverGlobal Marketing: Contemporary Theory, Practice, and Cases