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by Adrian PalmerPaperback 
 
 
 ISBN: 978-0-07-710794-9 ISBN-10: 0-07-710794-2 McGraw-Hill Education · 2004  | 
| See also: | ||
| 2011 | Paperback | Principles of Services Marketing | 
| 2007 | Paperback | Principles of Services Marketing | 
| 2000 | Paperback | Principles of Services Marketing | 
| 1998 | Paperback | Principles of Services Marketing | 
| 1994 | Paperback | Principles of Services Marketing |