Hardcover
ISBN: 978-0-07-707093-9
ISBN-10: 0-07-707093-3
McGraw-Hill Publishing Co. · 1988
| See also: | ||
| 1993 | Hardcover | Advertising: What It Is and How to Do It |
| 1988 | Paperback | Advertising: What It Is and How to Do It |
| 1983 | Paperback | Advertising: What It Is and How to Do It |
| 1980 | Hardcover | Advertising: What it is and how to do it |