Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

by: Delbert I Hawkins · Roger J Best · Kenneth A Coney · Delbert Hawkins · Roger Best · Kenneth Coney Hardcover details (USA). ISBN: 978-0-07-286549-3 ISBN-10: 0-07-286549-0 McGraw-Hill/Irwin · 2003