Marketing Channels: Managing Supply Chain Relationships

Marketing

by: Lou E Pelton · Martha Cooper · David Strutton · James R Lumpkin · Lou Pelton · James Lumpkin

Paperback

ISBN: 978-0-07-286463-2

ISBN-10: 0-07-286463-X

McGraw-Hill/Irwin · 2004

See also (possibly by other authors):
2004PaperbackMarketing Channels: Managing Supply Chain Relationships