by: Roger A. Kerin · Eric N Berkowitz · Steven W. Hartley · William Rudelius · Roger Kerin · Eric Berkowitz · Steven Hartley
Hardcover
details (Canada).
(see also: CD-ROM)
ISBN: 978-0-07-255339-0
ISBN-10: 0-07-255339-1
McGraw-Hill/Irwin · 2002
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|
by: Roger A. Kerin · Eric N Berkowitz · Steven W. Hartley · William Rudelius · Roger Kerin · Eric Berkowitz · Steven HartleyHardcover
details (Canada). ISBN: 978-0-07-255339-0 ISBN-10: 0-07-255339-1 McGraw-Hill/Irwin · 2002 |
| See also (possibly by other authors): | ||
| 2003 | Paperback | Marketing: With Student CD-ROM and PowerWeb (McGraw-Hill/Irwin series in marketing) |