Basic Marketing: A Global-Managerial Approach
by
E. Jerome McCarthy William D. Perreault
Paperback
details (
USA
).
ISBN: 978-0-07-251917-4
ISBN-10: 0-07-251917-7
Richard D Irwin
· 1996
See also:
2004
Paperback
Basic Marketing: A Global-managerial Approach