Essentials of Marketing 8th Edition: A Global Managerial Approach and Applications in Basic Marketing: Clippings from the Popular Bussiness Press 2000-2001 Edition

Essentials

by Jr. E. Jerome McCarthy William D. Perreault

Hardcover

details (United States).

ISBN: 978-0-07-242915-2

ISBN-10: 0-07-242915-1

Irwin McGraw-Hill · 2000