Paperback
ISBN: 978-0-07-228327-3
ISBN-10: 0-07-228327-0
McGraw-Hill College · 1997
| See also: | ||
| 2007 | Paperback | Marketing | 
| 2004 | Paperback | Marketing | 
| 2003 | Hardcover | Marketing | 
| 2000 | Paperback | Marketing | 
| 2000 | Hardcover | Marketing | 
| 1999 | Paperback | Marketing | 
| 1999 | Paperback | Marketing | 
| 1996 | Paperback | Marketing | 
| 1996 | Taschenbuch | Marketing |