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by: William D. Perreault · Jerome E. McCarthyPaperback 
 
 
 ISBN: 978-0-07-228323-5 ISBN-10: 0-07-228323-8 McGraw-Hill/Irwin · 2000  | 
| See also: | ||
| 2002 | Paperback | Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, & Applications in Basic Marketing '02-'03) |