by: William D. Perreault · E. Jerome McCarthy
Hardcover
ISBN: 978-0-07-119869-1
ISBN-10: 0-07-119869-5
McGraw-Hill · 2002
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by: William D. Perreault · E. Jerome McCarthyHardcover
ISBN: 978-0-07-119869-1 ISBN-10: 0-07-119869-5 McGraw-Hill · 2002 |
| See also: | ||
| 2005 | Hardcover | Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing) |