Advertising and Promotion: An Integrated Marketing-communications Approach (The McGraw-Hill/Irwin Series in Marketing)

by: George E. Belch · Michael A. Belch

Paperback

ISBN: 978-0-07-118026-9

ISBN-10: 0-07-118026-5

See also (possibly by other authors):
2010	Paperback	Advertising and Promotion: An Integrated Marketing Communications Approach