Introduction to Advertising and Promotion
by:
George E. Belch
·
Michael A. Belch
Paperback
details (
USA
).
ISBN: 978-0-07-116088-9
ISBN-10: 0-07-116088-4
McGraw-Hill Inc.,US
· 1999
See also (possibly by other authors):
1997
VHS Tape
Introduction to Advertising & Promotion (Video) [VHS]