Introduction to Advertising and Promotion

Advertising

by: George E. Belch · Michael A. Belch

Paperback

ISBN: 978-0-07-116088-9

ISBN-10: 0-07-116088-4

McGraw-Hill Inc.,US · 1999

See also (possibly by other authors):
1997VHS TapeIntroduction to Advertising & Promotion (Video) [VHS]