| 
by TroutPaperback details (USA). details (United Kingdom). details (Germany). details (Canada). ISBN: 978-0-07-114779-8 ISBN-10: 0-07-114779-9  | 
| See also (possibly by other authors): | ||
| 1997 | Paperback | The New Positioning: The Latest on the World's #1 Business Strategy | 
| 1995 | Hardcover | The New Positioning: The Latest on the World's #1 Business Strategy |