Principles of Advertising and IMC

Principles

by Tom Duncan

Paperback

ISBN: 978-0-07-111119-5

ISBN-10: 0-07-111119-0

McGraw-Hill Publishing Co. · 2004

See also:
2004HardcoverPrinciples of Advertising and IMC, 2nd Edition
2004Unknown BindingPrinciples of Advertising & Imc (The McGraw-Hill/Irwin Series in Marketing)
2004PaperbackPrinciples of Advertising and IMC (The McGraw-Hill/Irwin series in marketing)