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Paperback details (United States). details (UK). details (Germany). details (Canada). ISBN: 978-0-07-101484-7 ISBN-10: 0-07-101484-5 |
| See also: | ||
| 2013 | Paperback | Marketing Strategy: A Decision-Focused Approach |
| 2003 | Paperback | Marketing Strategy A Decision: Focused Approach |