by Charles B. Weinberg Christopher H. Lovelock
Paperback
ISBN: 978-0-07-100521-0
ISBN-10: 0-07-100521-8
McGraw-Hill Companies · 1989
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by Charles B. Weinberg Christopher H. LovelockPaperback
ISBN: 978-0-07-100521-0 ISBN-10: 0-07-100521-8 McGraw-Hill Companies · 1989 |
| See also (possibly by other authors): | ||
| 1993 | Paperback | Marketing Challenges: Cases and Exercises |
| 1989 | Hardcover | Marketing Challenges |