by: John R. Rossiter · Larry Percy
Hardcover
ISBN: 978-0-07-100278-3
ISBN-10: 0-07-100278-2
McGraw-Hill Inc.,US · 1987
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by: John R. Rossiter · Larry PercyHardcover
ISBN: 978-0-07-100278-3 ISBN-10: 0-07-100278-2 McGraw-Hill Inc.,US · 1987 |
| See also: | ||
| 1988 | Hardcover | Advertising and Promotion Management: Instructor's Manual |