Fundamentals of Marketing (MCGRAW HILL SERIES IN MARKETING)

MARKETING

by: William J. Stanton · Michael J. Etzel · Bruce J. Walker

Hardcover

ISBN: 978-0-07-061015-6

ISBN-10: 0-07-061015-0

McGraw-Hill College · 1994

See also:
1991HardcoverFundamentals of marketing (McGraw-Hill series in marketing)
1987HardcoverFundamentals of marketing (McGraw-Hill series in marketing)
1984HardcoverFundamentals of marketing (McGraw-Hill series in marketing)
1981HardcoverFundamentals of marketing (McGraw-Hill series in marketing)
1978HardcoverFundamentals of marketing (McGraw-Hill series in marketing)